Primrose Bakery @ Tavistock Street, Covent Garden, London

I came to know about Primrose Bakery from my sister. She bought the cookbook Cupcakes from the Primrose Bakery via Book Depository early this year (tsk we’ve yet to try the recipes though). So when we were planning our London trip, my sis suggested to give Primrose Bakery a visit.

Primrose Bakery @ Tavistock Street, London
We visited the one at Covent Garden. Just when you open the door to the bakery, your nose is stuffed with yummlicious smell of icing!

Primrose Bakery @ Tavistock Street, London
Cupcakes galore. Ahh so tempting!

Primrose Bakery @ Tavistock Street, London
The bakery is cutely decorated.

Seeing that it was noon and we’re about to have lunch, we decided to take-away only 1 piece of cupcake. Unfortunately we didn’t have time to taste the cupcake until nearly midnight!

Rose Cupcake From Primrose Bakery, London
Rose cupcake @ £1.95. (Tsk please don’t mind the weak photography. It was a very tiring day for me. :P)

I love the rose buttercream icing. It’s very smooth and flavourful unfortunately I am not a fan of their sponge cake. It’s too dry. The cake taste like any other mediocre cupcakes. Definitely not worth the hype?! There are some good reviews and a few not so good one in the internet. You be the judge when you try it. 😉

Primrose Bakery
42 Tavistock Street
Covent Garden
London WC2E 7PB
Tel: 020 7836 3638

Main shop:
69 Gloucester Avenue
Primrose Hill
London NW1 8LD
Tel: 020 7483 4222


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  • Reply Dawn June 21, 2012 at 9:04 pm

    I’m not a fan of any frosting/icing. I find them too sweet and cupcakes to me is like eating a small portion of a sponge cake! I will take carrot cake any time! ;P

    • Reply Che-Cheh June 22, 2012 at 12:41 pm

      I’m the opposite of you. I like icing. I don’t really fancy carrot cake. Haha

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